marnimarnimarni Crazy PICK: Marni

A perfect match: feathers and Swarovski crystal

Marni stands for bohemian, color blocking, arty fashion and the new upbeat feather-crystal bag

Feathers and fringes have been all over the catwalks for winter 2007/2008. This major trend has been rejected by a lot of designers, but adapted in an innovative way by Italian brand Marni. In combination with Swarovski crystals, feathers and their initial bohemian Style, Marni`s image has taken a more sophisticated turn this season. These crystallized combinations also appeared on the much in demand it-bags and costume jewelry, adding polish to the new “deceptively simple” silhouette of the Marni woman.

Focus on high class materials like crystal

The Italian label launched in 1994 by Consuela Castiglioni made a big step forward: from being known for their use of fur and leather (Consuela ‘s husband is the president of manufacturer CIWI Furs) the designer was quick to experiment with new materials and revolutionize her label`s style. From shiny PVC, to neoprene; traditionally used for deep sea diving, and now crystal – everything can evolve into the Marni look when Castiglioni has a vision. Her`s is a style that translates fluently to an international market and represents an avant-garde perspective of the Italian fashion industry.

Strong in accessories!

If you need a quick introduction to what Marni stands for and why it is so well known for accessories just look to the most influential fashion stylists in Paris. During Paris Fashion Week they walked around in the highest of Marni-heels worn to vintage silhouettes. And is there a bigger declaration of love to a brand than to dance all night long on those 15 centimeter platform heels during sparkling Paris fashion week soirees? And to make party nights even more brilliant just imagine those stylists carrying little Marni jewelled bags in satin or scuba diving fabric, with stiff metal zips and resin, feathers and Swarovski decorative detail. Marni’s amazing accessories, bright colors and bold graphic pattern combinations are definitely no longer a code just shared between those in the know. If you need more proof, then attempt the almost impossible task of finding a pair before they sell out.

Katharina Kowalewski